We rely on advertisers’ support to publish ZOOM and distribute it FREE to our communities on the Sunshine Coast. However, it is not our intention for ZOOM to be a business directory or a publication that has an ad on every single page. We commit to our readers and supporters that advertising space will not exceed the content and featured photo layouts of the magazine. We believe that this is also in the best interest of our advertisers because it means that their ads will be more noticed by their target audience. We therefore encourage advertisers to place their ads early if they are working with time-sensitive campaigns to ensure that their materials get placed in the most suitable issues of ZOOM.
Advertising Rates
Our advertising rates offer significant savings to advertisers who commit to longer terms of ad insertions. We support advertisers who know the value of repeat advertising – a strategy that delivers their message to a broader audience, reaches new customers over a period of time and establishes top-of-mind awareness among their target consumers.
Custom Designed Advertisements
We at ZOOM pride ourselves in striving towards a high level of design quality in our content pages. We therefore apply the same attention to detail and design to all advertising materials, whether they are submitted by advertisers or designed by ZOOM graphic designers. Submitted ad materials are subject to our creative director’s approval to ensure it meets our design standards and pre-press specifications. For more information, please contact us.
| size | dimensions | rate per ad per issue | |
|---|---|---|---|
| 1/6 | 4″ x 3.18″ vertical or 8.2″x 1.325″ horizontal | $245 | |
| 1/4 | 4″ x 4.875″ vertical or 8.2″ x 2.3375″ horizontal | $345 | |
| 1/3 | 4.7″ x 4.875″ square | $425 | |
| 1/2 | 4″ x 9.95″ vertical or 8.2″ x 4.875″ horizontal | $645 | |
| full page | 8.2″ x 9.95″ | $1095 | |
| Effectivity: 1 January 2013 | |||
Market Advertisements
We have special advertising sections where all advertisements follow a pre-designed layout. These sections are called The Hub (general products and services), Artsense (art-related services), Flavours (food related services), and Escapes (accommodations, resorts, spas and the like). These sections are located towards the back pages of each issue, so readers will have quick access to them. The “Market Ads” are ZOOM’s version of “business-card” advertising commonly found in other publications. They are very affordable and allow businesses to have continued presence in ZOOM, a marketing strategy that increases customers’ retention of business brands and services. In order for these advertising pages to look attractive and uncluttered, a grid style is used with standard typography and a set of rules on photo or logo sizes is strictly followed.
| size | dimensions | rate per ad per issue | |
|---|---|---|---|
| small | 4″ x 1.5″ | $100 | |
| big | 4″ x 3″ | $180 | |
| Effectivity: 1 January 2013 | |||
Full-colour Advertisements
ZOOM is printed using a full-colour process. Rates quoted above are for full-colour advertisements. We can print black and white ads, if your design calls for it, but we are not able to offer discounts for black and white ads.
Discounts
A 15% discount is extended to advertisers who commit to longer terms (i.e. 2 or more issues booked at the same time). A 15% discount is also extended to non-profit societies, even for one-time ad placements.
Preferred Placement & Bleeds
The decision on where to place your ad in the magazine is completely at the discretion of ZOOM’s editor. If you wish your ad to be placed in a specific location (ex. top right side of page 5), an additional 25% preferred placement fee will be applied to your advertising rate.
ZOOM allows for bleeds (where the ad goes to the edge of the page) for half page and full page ads only. An additional 25% bleed charge will be applied to your advertising rate.
The Design of Your Ad
We spend extra attention to page layout and design for ZOOM. We hope that our advertisers share the same view that effective ads are those that are eye-catching and well-designed. Our graphic designers will be most happy to assist you in creating an aesthetically appealing and effective ad – just send your logo, artwork and other relevant information to design@zoomsunshinecoast.com. Our design fee of $50.00 per hour may be waived based on the frequency of ad insertions or if the ad layout requires minimal work.
To receive a printed copy of our advertising kit, please contact us.